SEO Intake

So we can plan the architecture before writing a word — which is the only order that works.

Takes about ten minutes. Everything you answer here becomes your brand vault — the single document every piece of work reads from — so we never have to ask twice. Answer what you can; blanks are fine and we will chase the rest.

About the business

Asked once. If you have filled another form with the same email, this just updates what we already have.

Business nameCurrent website optionalLeave blank if there isn't one yetYour nameEmailWe reply herePhone optionalBusiness hours optionalIf you take appointments or have a storefrontWhere do you serve?City, region, statewide, national — be specificHow does the business actually make money?The core paid services or products. Plain words, not marketing copy.Your services, most important firstOne per line. Order matters — the first ones become the money pages.Who is the ideal customer?Who we are writing for. The more specific, the better the writing.What makes you different from competitors?This drives every page. If you say 'quality and service' we will push back.How should the brand come across?The impression you want someone to leave with.Top 3 competitors optionalNames or URLs, one per line

Search engine optimization What would someone type to find you?Five or ten phrases. Their words, not industry jargon.Which locations matter? optionalOne per line. Leave blank if you are national.Do you have Google Search Console?Google Analytics?Google Business Profile?Has anyone done SEO on this site before? optionalIncluding anything that went wrong — penalties, bad links, a rebuild.What is the site built on? optionalWordPress, Shopify, Squarespace, custom, do not know

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Need a Different One?

Website design Website development Content strategy Who publishes the content Your photos, logos and video Google Ads / PPC