Author Profile

Every page we publish needs a named author with real credentials. Google cares, and so do readers. Fill this once per person who will be credited.

Takes about ten minutes. Everything you answer here becomes your brand vault — the single document every piece of work reads from — so we never have to ask twice. Answer what you can; blanks are fine and we will chase the rest.

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About the business

Asked once. If you have filled another form with the same email, this just updates what we already have.

Business nameCurrent website optionalLeave blank if there isn't one yetYour nameEmailWe reply herePhone optionalBusiness hours optionalIf you take appointments or have a storefrontWhere do you serve?City, region, statewide, national — be specificHow does the business actually make money?The core paid services or products. Plain words, not marketing copy.Your services, most important firstOne per line. Order matters — the first ones become the money pages.Who is the ideal customer?Who we are writing for. The more specific, the better the writing.What makes you different from competitors?This drives every page. If you say 'quality and service' we will push back.How should the brand come across?The impression you want someone to leave with.Top 3 competitors optionalNames or URLs, one per line

Who publishes the content

What kind of author is this?Pick the business only if no individual can be named.Choose one…A named individual expertA named individual writerThe business itself (brand entity)Full name as it should be publishedOr the business name if you chose brand entity.Job title or roleOwner, lead installer, senior stylist, founder.Credentials, licences, certifications optionalAnything provable. Licence numbers, trade certifications, degrees.Years doing this, and whereReal experience is what separates content that ranks from content that does not.A short bio in their own words optionalTwo or three sentences. We will polish it, not replace it.Link to a headshot optionalDrive, Dropbox, or a URL on your current siteTheir professional profiles optionalLinkedIn, an association listing, an author page elsewhere. One per line.Anyone else who will be credited? optionalNames and roles. We will send a separate form for each.

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