Your website should be out earning,
not sitting there looking nice.
Deerstone Development builds fast, search-structured websites and then actually runs the marketing behind them — SEO, paid ads, social, the whole thing. Ready to take out the online competition?
A whole crew, not a freelancer with a calendar
The work runs on an agent workforce we built ourselves. Each one has a single job, and none of them get tired on a Friday afternoon.
- Architectmaps every page to one search intent, so your own pages never compete
- Builderships it mobile-first and plugin-free, so it stays fast
- Scribewrites in your voice, from an interview — not from a template
- Scoutwatches the rankings and the competition, and says what changed
- Inspectorchecks every page before it goes live. Nothing ships broken
Caleb Schallert reviews everything before it reaches you. The agents do the volume; a human signs it off.
What we do
Websites
Built to load fast and rank, with on-page SEO in from day one — not bolted on later.
See how →SEO
Local, national, the whole map. Get found by the people already looking for you.
See how →Paid Ads
PPC that's measured against leads, not clicks. You'll know what every dollar did.
See how →Social
Show up where your customers already are, without it eating your evenings.
See how →Real businesses, real names
No stock logos and no invented testimonials. These are clients whose work you can go and look at.
- Basaltic Farms
- CLC Landscape Irrigation
- Connections Community Church
- Diva Hippie Essentials
- F.I.S.H. of Santa Rosa
- Hempur CBD
- Kal-Son Auto Glass
- Ortiz Custom Builders
- Samuel Read Painting
- Temple of the Green Rose
- Tiva Solutions
- Wide Open Concrete Pumping
Planted in Santa Rosa. Growing in Houston.
Deerstone started in Santa Rosa, California — wine country, where everything worth having is grown slowly and on purpose. We brought that to Houston, and it turns out Texas understands it fine.
Where the work began, and where a handful of clients still are.
Home now. Close enough to the Gulf to know that weather changes and you plan for it.
We talk about websites like a garden, because that is how they behave
It is not a cute metaphor. It is how the work is actually planned.
How we operate
- No excuses, take responsibility, & make something positive happen!
- Everything is my fault! Every mistake made is an opportunity to learn!
- We are here to serve, with the highest amount of Integrity!
- Always tell the truth, because it will truly set us free!
- Learn something new every day, and apply it!
Domains and hosting, straight from us
We are a reseller, so you can buy the domain and the hosting here and have one person to call when something breaks — instead of a support queue in another time zone.
Domain names
Find the name and register it. Transfers welcome too.
Shop →WordPress hosting
Managed, updated and backed up, so it stays fast and stays up.
Shop →cPanel hosting
The classic control panel, for when you want the keys yourself.
Shop →Professional email
you@yourbusiness.com. Stop running a business from a free address.
Shop →SSL certificates
The padlock. Google treats it as table stakes, and so should you.
Shop →Website backup
Daily, off-site, restorable. The insurance nobody thinks about until they need it.
Shop →
Hello, my name is Caleb Schallert
I started Deerstone in Santa Rosa and moved it to Houston. I built the agent workforce that does the heavy lifting here, and I read everything before it reaches you. If something goes wrong it is my fault — that is the second of our five rules and I meant it when I wrote it.
More about how we workReady when you are
Tell us what the business does and where it's stuck. If we're not the right fit we'll say so.
Start a conversation