Google Ads Intake

Ads spend real money from day one, so these are the things that must be right before it does.

Takes about ten minutes. Everything you answer here becomes your brand vault — the single document every piece of work reads from — so we never have to ask twice. Answer what you can; blanks are fine and we will chase the rest.

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About the business

Asked once. If you have filled another form with the same email, this just updates what we already have.

Business nameCurrent website optionalLeave blank if there isn't one yetYour nameEmailWe reply herePhone optionalBusiness hours optionalIf you take appointments or have a storefrontWhere do you serve?City, region, statewide, national — be specificHow does the business actually make money?The core paid services or products. Plain words, not marketing copy.Your services, most important firstOne per line. Order matters — the first ones become the money pages.Who is the ideal customer?Who we are writing for. The more specific, the better the writing.What makes you different from competitors?This drives every page. If you say 'quality and service' we will push back.How should the brand come across?The impression you want someone to leave with.Top 3 competitors optionalNames or URLs, one per line

Google Ads / PPC

Monthly ad budgetA real number. We will tell you if it is too low to work.What counts as success?Choose one…Phone callsForm fillsBookingsOnline salesStore visitsWhat is one new customer worth?Roughly. Without this nobody can tell if ads are working.Where should ads show?Cities, radius, statewide. Be specific — this is where budget leaks.Do you have a Google Ads account?Choose one…Yes and I can grant accessYes but dormantNoNot sureIs conversion tracking set up?Almost always 'not sure', which is fine.Choose one…YesNoNot sureWho should NOT see your ads? optionalJob seekers, DIYers, wrong regions, competitors.Where should the ads send people? optionalA page URL, or tell us to build one

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