Content Strategy Intake

Content only works when it comes from something true. This is where we find that.

Takes about ten minutes. Everything you answer here becomes your brand vault — the single document every piece of work reads from — so we never have to ask twice. Answer what you can; blanks are fine and we will chase the rest.

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About the business

Asked once. If you have filled another form with the same email, this just updates what we already have.

Business nameCurrent website optionalLeave blank if there isn't one yetYour nameEmailWe reply herePhone optionalBusiness hours optionalIf you take appointments or have a storefrontWhere do you serve?City, region, statewide, national — be specificHow does the business actually make money?The core paid services or products. Plain words, not marketing copy.Your services, most important firstOne per line. Order matters — the first ones become the money pages.Who is the ideal customer?Who we are writing for. The more specific, the better the writing.What makes you different from competitors?This drives every page. If you say 'quality and service' we will push back.How should the brand come across?The impression you want someone to leave with.Top 3 competitors optionalNames or URLs, one per line

Content strategy

What do you know that competitors do not?Real experience. This is what makes content rank and convert.What do customers ask you over and over?Their exact wording if you can remember it. These become pages.Who will content be published under?A real named person with real credentials, or the business.Their credentials or experience optionalYears in the trade, licences, certifications, anything provable.How should it sound? optionalFormal, plain-spoken, funny, technical. Point at something you like.How often can you feed us material?Choose one…WeeklyMonthlyQuarterlyWrite it all for meAnything we must never say? optionalClaims you cannot make, topics to avoid, competitor names.

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