DEERSTONEDEVELOPMENT

Retargeting Services

Most people who visit your site leave without doing anything. Retargeting is how you get a second conversation with the ones who were genuinely interested.

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What Retargeting Services Covers

Segmenting by what they did

Someone who viewed pricing is not the same as someone who bounced off the homepage. They should not see the same ad.

Frequency caps

Following people around the internet builds resentment. We cap it deliberately.

Knowing when to stop

Exclusion lists so customers stop seeing ads for something they already bought.

How the Work Runs

  1. 1

    We fix the tracking and build the audiences.

  2. 2

    We segment by behaviour and intent.

  3. 3

    We build creative per segment.

  4. 4

    We cap frequency and report cost per return visit.

Who This Is For

Any site with steady traffic and a considered purchase — where people research before they buy.

Common Questions

Is this still possible with privacy changes?

Yes, though the audiences are smaller and less precise than a few years ago. We build on first-party data where we can.

How long should we follow someone?

Usually somewhere between seven and thirty days depending on your buying cycle. Beyond that it is mostly annoyance.

Related Services

Let's Talk About Your Project

Tell us what the business does and where it is stuck. If we are not the right fit we will say so — that is quicker for everyone.

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