PPC Guides & Insights
What to ask yourself before you spend a dollar on ads, and how to read what comes back.
Latest Guides
Common Questions
What budget do we need?
Enough to buy roughly thirty clicks a day in your market. Below that you are gathering data too slowly to act on.
Do you charge a percentage of spend?
We prefer a flat fee. A percentage rewards us for spending more of your money, which is the wrong incentive.
What ad budget do I need to start?
Enough to buy roughly 30 clicks a day in your market. Below that you are paying for data too slowly to act on it.
Key Terms
- Conversion TrackingConversion tracking is how an advertising platform or analytics tool records that a visitor took the action you counted as a result, such as a form, a call, a booking or a purchase.
- Cost per LeadCost per lead is what you spend to get one enquiry from an advertising campaign, where an enquiry is a specific action such as a form, a call, a booking or a purchase.