What Is Business Intelligence?
Business intelligence, also called descriptive analytics, is the software and services that turn data into actionable insights, so the people running an organization can make informed, strategic decisions.
Most business intelligence platforms show what they find as charts, graphs, heat maps and dashboards. But it is more than reporting, and its use goes beyond performance metrics. You can use it to spot emerging trends and to understand how they came to be.
For SEO, that means less energy spent hunting for the information a decision needs. An SEO tool can tell you which keywords are driving traffic to your site. Business intelligence is what helps you work out which terms would bring more visits tomorrow, and it can surface performance gaps you were not aware of. Even the best SEO tools now build it in to transform their own data, because the two benefit each other.
The plain version: collecting data is the easy part. Business intelligence is the layer that makes the data usable by the people who have to decide.
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