DEERSTONEDEVELOPMENT

Brand Identity and Voice Services

Brand is what people expect from you before you speak. Voice is how you sound when you do. Both should be written down so everyone stays consistent.

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What Brand Identity and Voice Services Covers

A voice built from your own words

We interview you and work from transcripts. A voice invented in a workshop never survives contact with real writing.

Visual identity with rules

Logo, colour, type and spacing, with enough guidance that someone else can apply it correctly.

A brand vault your team can use

One document holding voice, claims, audience and boundaries — so every writer and designer starts from the same place.

How the Work Runs

  1. 1

    We interview you and gather what exists already.

  2. 2

    We draft the voice profile from your actual words.

  3. 3

    We build the visual system and the rules.

  4. 4

    We deliver the vault and train the team on it.

Who This Is For

Businesses whose materials look and sound like several different companies, and anyone about to hand marketing to a team or agency.

Common Questions

Do we need a rebrand?

Often not. Most businesses need their existing brand written down and applied consistently, which is far cheaper.

How long does it take?

Usually three to five weeks, most of which is the interviews and the drafting.

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Let's Talk About Your Project

Tell us what the business does and where it is stuck. If we are not the right fit we will say so — that is quicker for everyone.

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